Research on Girl Scout Cookie Program

A well known component of Girl Scouting is the Cookie Program, the largest girl-run business in the world. Once a year, Girl Scouts around the country venture into the entrepreneurial world to learn business and financial skills and earn money to fund their Girl Scouting goals. Through “learning by earning,” Girl Scouting aims to empower girls through the development of The 5 Skills: goal setting, money management, people skills, decision making, and business ethics.


In the spring of 2012, the Girl Scout Research Institute set out to understand the extent to which Girl Scouts actually develop The 5 Skills, as well as to examine the specific ways girls benefit from their participation in the Cookie Program. Survey responses from 1417 Brownie and Junior Girl Scouts representing various regions of the country provide compelling evidence that girls do benefit from the Cookie Program through development of these essential skills.

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